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At Chaoly, we specialize in social listening in China, helping brands gain deep insights into how they are perceived online. Our team of experts offers both one-time audits and ongoing monthly support to track online conversations and provide actionable recommendations.
This service is helpful not only for monitoring brand performance but also as a critical part of the customer discovery process, especially during new product development. The insights gathered from social listening provide key inputs for marketing-mix optimization, helping to formulate and validate assumptions about customer preferences.
Whether you’re working with a Chinese distributor or managing your brand independently, Chaoly ensures that you have a clear, data-driven understanding of your brand’s performance and consumer sentiment through social listening data in China.
Without proper visibility, your brand cannot thrive. Social listening in China allows you to assess your brand’s share of voice—a key indicator of how much of the online conversation is about you versus your competitors. Our team at Chaoly helps you monitor and analyze this metric across major Chinese platforms like Weibo, Douyin, Kuaishou, XiaoHongShu (XHS), and Zhihu. By tracking social listening data in China, you can:
Tracking discussions linked to your products and brand messaging is critical for targeting the right audience. With China social listening tools, Chaoly provides detailed insights into how your messages are resonating across platforms. This helps you:
By leveraging social listening in China, we ensure that your brand messaging remains relevant and impactful, helping you adjust your communication strategy as needed.
In China, Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) are pivotal in shaping brand perceptions and driving purchase decisions. At Chaoly, we provide social listening audits or ongoing support to help you track and engage with these influencers through China social media monitoring. This process is not only valuable for monitoring current brand performance but also serves as part of the customer discovery phase for new product development. These insights can also be used as input for marketing-mix optimization, helping to formulate assumptions about customer preferences that need further validation.
Our China social listening one-time audits and ongoing support not only help you track conversations and engagement but also offer valuable feedback during the product development phase.
Monitoring consumer sentiment is vital to shaping and protecting your brand’s reputation. By tracking social listening data in China, you gain valuable insights into how people feel about your brand and can adjust your strategy accordingly. This is not only crucial for maintaining current brand perception but also plays a key role in the customer discovery process, providing essential input for refining your marketing-mix optimization. Chaoly’s experts deliver actionable insights, whether it’s through a one-time audit or ongoing support, helping you:
For example, we helped United Dutch Breweries understand their brand health across social media channels through social listening, assessing the sentiment towards their brand and benchmarking it against competitors. This enabled them to take strategic action and improve their market position in China.
Through continuous tracking and analysis of social listening data in China, we help you stay ahead of trends, ensuring your brand stays aligned with consumer expectations. Whether you need a one-time audit to assess your digital health or ongoing support to monitor shifts in sentiment and test assumptions about customer preferences, Chaoly’s team is here to guide you.
