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The sheer volume of daily conversations on social media is overwhelming. Yet those discussions are crucial to influencing public perceptions and purchase decisions of any brand, including yours. There is constant chitter-chatter on social media about your industry, your competitors, and your brand. Listen to them. Adapt and build from them.
Social listening is now an important asset for businesses, especially with social media’s explosive growth and maturation over the past few years. With the number of daily online conversations growing exponentially, it is almost impossible for companies to stay on top of all mentions of their brand. The reality, however, is that we are reliant on making a successful strategy and decisions, based on the public’s conversation on social media and the wider digital world.
Chaoly helps you monitor and analyze online conversations about your brand, a specific topic, your competitors or anything else that’s relevant to your company.
Without brand visibility, people will not buy your product. The share of voice is an invaluable metric to help you assess the level of visibility of your brand, along with evaluating the results of your marketing efforts over a period of time and across channels. Chaoly helps you to:
The topics of discussion directly linked to your products, and a brands’ key messages reflected in your consumers conversations are vitally important, on top of your overall share of voice in the market. These metrics will help you determine whether you’re reaching your target audience. With Chaoly you can:
Share of Influence in China is a uniquely powerful metric, with China’s Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) being a force to be reckoned within this market. They are able to shape conversations on social media platforms, help customers vocalize their needs and product preferences, simultaneously canvassing the competitive landscape and defining competitive advantages. Their opinions and comments matter, and are able to drive customer purchase. Chaoly assist you to:
It is important to know how people feel about your brand, and any other relevant topics of discussion. Tracking sentiment over time means you can easily see trendlines for positive and negative sentiment, to clearly understand if your campaigns are having the right impact on the perception of your brand. With Chaoly you can:
See how your brand performs in the market
Get an extensive view of your performance across marketing and social media channels
Understand the sentiment towards your brand
