banner wave image

Social Listening

iStock 1217093906 2

Start listening to what people have to say about your brand


The sheer volume of daily conversations on social media is overwhelming. Yet those discussions are crucial to influencing public perceptions and purchase decisions of any brand, including yours. There is constant chitter-chatter on social media about your industry, your competitors, and your brand. Listen to them. Adapt and build from them.

Social listening is now an important asset for businesses, especially with social media’s explosive growth and maturation over the past few years. With the number of daily online conversations growing exponentially, it is almost impossible for companies to stay on top of all mentions of their brand. The reality, however, is that we are reliant on making a successful strategy and decisions, based on the public’s conversation on social media and the wider digital world.

Chaoly helps you monitor and analyze online conversations about your brand, a specific topic, your competitors or anything else that’s relevant to your company.

Measure share of voice

Without brand visibility, people will not buy your product. The share of voice is an invaluable metric to help you assess the level of visibility of your brand, along with evaluating the results of your marketing efforts over a period of time and across channels. Chaoly helps you to:

  • Understand the share of conversations around your brand and product
  • Compare your brand awareness against your competitors on different channels such as Weibo, Douyin, Kuaishou, XHS, and Zhihu
  • Learn about brand mentions and the general sentiment surrounding them

Optimize communication strategy

The topics of discussion directly linked to your products, and a brands’ key messages reflected in your consumers conversations are vitally important, on top of your overall share of voice in the market. These metrics will help you determine whether you’re reaching your target audience. With Chaoly you can:

  • Analyse your brand mentions within a specific topic of conversation
  • Understand your competitor’s communication strategy
  • Review your share of topics to see if it is aligned with your communication strategy
  • Uncover new consumer trends

Engage authentic influencers

Share of Influence in China is a uniquely powerful metric, with China’s Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) being a force to be reckoned within this market. They are able to shape conversations on social media platforms, help customers vocalize their needs and product preferences, simultaneously canvassing the competitive landscape and defining competitive advantages. Their opinions and comments matter, and are able to drive customer purchase. Chaoly assist you to:

  • Track and monitor relevant influencers in your industry
  • Review and compare your brand mentions vs. your competitor
  • Connect with influencers in a positive and effective way, to influence what, when and how often they talk about your brand

Understand consumer sentiment

It is important to know how people feel about your brand, and any other relevant topics of discussion. Tracking sentiment over time means you can easily see trendlines for positive and negative sentiment, to clearly understand if your campaigns are having the right impact on the perception of your brand. With Chaoly you can:

  • Find positive and negative mentions about your brand
  • Check if the message resonates with the audience or is lost amongst the sea of noise
  • Learn more about your (potential) customers

Why Chaoly for social listening?

Competitive benchmarks

See how your brand performs in the market

Integrated data from main platforms

Get an extensive view of your performance across marketing and social media channels

Natural Language Processing (NLP)

Understand the sentiment towards your brand

pattern image

Let’s accelerate your business in China,
See why the world’s leading brands use Chaoly.

schedule a call with chaoly
schedule call pattern image