Nestlé operates globally with a well-balanced and diversified product portfolio. The company holds a market-leading position thanks to strong brands, innovation and technologies.
Heading into 2021, Nestlé asked Chaoly’s partner Innoleaps to help innovate beyond their traditional core business to identify and create long term, sustainable growth.
Selecting in-demand products by understanding the needs of Chinese customers. During the initial customer discovery phase, our local team went out with Nestlé’s team to conduct fieldwork. We interviewed and did online surveys with potential customers to seek out the pains and gains experienced by them. With this qualitative data, we designed several potential product concepts and later used it to test a number of possible value propositions in the market. In addition, how the potential customers reacted to the different value propositions helped Nestlé to select the right product to launch in the Chinese market.
After 15 weeks, we identified a new “route to market” with an innovative value proposition and pricing model. Assumptions were validated and the team was able to properly position the products in the market, thereby increasing the chances of success for the new product launch.