
Advanced brand tracking
Accurately track your brand and the competition
Building a strong brand is the biggest single determinant of long-term business success. Brand health tracking is a means to continually monitor the health of your brand over time, and what your target audience thinks of your brand.
Whilst social listening is about gathering a wealth of data, this provides only a part of the population’s perception. Most online communities simply lurk and observe, and only a small percentage actually actively engages online. With brand tracking you get accurate insights from the people who matter most, your target audience.
It is important to track your overall brand health, including brand awareness, brand usage, brand consideration, brand perception, and brand associations. Chaoly unlocks a wealth of new data and rich insights that will help you grow your brand, iterate, and track your success against your competitors. In other words, your brand’s health is essential to the success of your company.
In order for people to buy products, a brand needs to be visible. Brand tracking allows you to understand if the target audience is aware of your brand, as well as the perception of your brand. Chaoly helps you to:
Branding can be such an abstract activity, it is therefore difficult to know whether there are shifts in important KPIs following your marketing activities. Additionally, you also need to prove that the activities your budget is being spent on are a worthy cause. Brand tracking allows you to quantify ROI. Chaoly allows you to:
Benchmark the health of your brand against your competitors in the Chinese market. With Chaoly you can:
Brand lift is an increase in interaction with your brand as a result of an advertising campaign and is primarily used to identify a positive shift in customer awareness and perception.
Accurately track your brand and the competition
Quarterly brand tracking allows you to capture the impact of your activities
Measure how your brand is performing amongst the most important audiences